Senior Brand Design Strategist
Brooke Davidson
Brand & Story Building
Building a brand from the ground up takes a compelling story, a clear visual direction and a whole mess of deliverables. I have had the pleasure of building a few start up brands from virtually nothing to something great.
Some brands I have designed, re-designed or help evolve include:
Add3, VirgoLimo, WahooFitness, Whispir, Endicia, Amazon Home Services, StorageMate
Case Study Virgo Limo
I worked directly with the CEO as Creative Director and principal designer of the project. I started on the project during the early phases of conception and brought it to launch. Virgo Limo is a B2B business with B2C interactions that facilitates a town car service for hotel partners. Not only did I go through many rounds to develop the logo, but I then designed the website, phone app for hotel guests, ipad app for drivers and dashboard providing data visualizations of real time results for business owners. I also designed and coded email templates for the various stages of booking. The phone app and email templates needed to be skinnable to reflect the branding of the hotel partners. This flexiblity provided unique design challenges that I was glad to overcome.
Example Work
Expertise
Logo Design
Color Palette Creation
Development of a Design Language
Business Cards
Style Guide Development
Motion Graphic Design
Interaction Design
Visual Asset Creation
Photo Direction
Accessibility
Adobe Creative Suite
UX Pin
Website Design
Product Design
App Design
UX/UI Design
Conversion Rate Optimization (CRO)
Digital Marketing Assets
A/B Testing
Heat-mapping
User Behavioral Analysis
HTML/CSS
InVision
Sketch
Letterheads
Presentation Decks
Reports
White Papers
Custom Icons
Advertisements
Display Ads
Story Ads
Instant Experiences/ Canvas
Out of Home
Posters
Billboards
Synergy Between Product & Marketing
I understand the importance of cohesion between product design and marketing materials. I am able to bridge the gap between these worlds and present the best elements forward while respecting the core of the product/ app or service.
With VirgoLimo I was able to ensure that the marketing placements of the service both matched the partner hotel website and the primary VirgoLimo branding, transitioning seamlessly. Product design has a different focus from marketing but I am able to communicate between teams and find solutions that benefit both worlds.
Digital Marketing Expertise
Having been a Creative Director for a digital marketing agency Add3 in Seattle, I have been immersed in the world of digital marketing. From Snapchat videos to Instagram stories, branded giphys and influencer marketing, I have driven campaigns and go to market strategies for startups to fortune 500 clients.
I have done extensive A/B creative testing, and learned winning strategies for each platform and ad type. I have driven year over year sales increases with my clients through evolving their brands and ads with the ever changing platforms and audiences.
My level of expertise has grown through extensive testing of messaging, ad type, creative and much more. Working with media managers directly managing the budgets and building the audiences has helped me gain a deeper understanding of targeting the right message to the right audience.
I have experience building a full funnel approach from awareness and brand building campaigns to direct response initiatives driving conversions and revenu.
Tech, Companies and Startups
Amazon AWS
Nintex
Moxi
Plethora
National Purchasing Partners
8 Greens
Wave
CodeFellows
Play Impossible
RealSavvy
Rover.com
Sage
Tyntec
Intermedia
Wahoo Fitness
CommuniGift
Liveperson
Likewise
Amazon Launchpad
Amazon Pay
Seattle Interactive Conference
T-Mobile
Sonos
Outdoor Research
Results
5 X
joins with my mobile
optimized sign up funnel
912%
increased revenue YOY
Wahoo Fitness